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HomePlatform Asking at the right time

When you ask, and when you sell

Everybody collects the details during checkout. That is why their checkouts leak.

Every extra question between wanting to book and having booked costs you some of the people who were going to. The fix is not fewer questions — it is asking them at a moment when the person is no longer deciding.

A package, one tap

App Designer showing a persona package configured with its ticket types and quantities.

What a guest lands on when the basket is already filled.

Before or after payment, your choice

Most systems have one answer for this, baked in. Ours makes it a setting, per thing you are asking for.

  • Forms and waivers. Ask during checkout if you genuinely need the answer to sell the ticket, or afterwards if you only need it before they arrive. A waiver collected on the confirmation screen still gets signed — and does not cost you the bookings that stall halfway through a form.
  • Extras and add-ons. Offer the guidebook in the basket, or on the confirmation page once the card has already cleared. The second one is the easiest sale of the day: there is no second checkout to abandon and no reason to hesitate.
  • Tips and donations. Before payment if it belongs in the total, after if you would rather not put anything between the guest and the pay button.
  • Gift-card recipient details. The name and message for a gift can be collected up front or on the confirmation screen. Asking for somebody else's email address before the buyer has paid is a strange moment to choose.
  • Nothing skipped, just moved. This is not about collecting less. It is about not making somebody who has already decided to buy fill in a form before you will take their money.

No-click checkout

The furthest version of the same idea: if you already know what this guest is likely to want, the basket should not start empty.

Pre-packaged and pre-filled

The basket is ready before they touch it.

  • Build a package — the exact ticket types and quantities that make up "family of four" or "school group of thirty" — and it drops into the basket as one selection rather than five decisions.
  • A package can pick the first available departure itself, so a guest who does not care which slot never has to choose one.
  • A booking link can open already set to a package, which is what makes a campaign landing page or a QR code on a flyer feel like one tap rather than a form.

Different guests, different starting points

A school group and a couple do not want the same page.

  • Personas let you show different products, different wording and different packages to different kinds of visitor — with or without asking them to pick.
  • Selecting tickets can put them straight in the basket with payment already on screen, so simple purchases finish in a tap rather than a journey.
  • And because each of these is a separate version of your booking page, you can run them against each other and see which one actually sells better rather than arguing about it.

Why this is worth the trouble

  • The checkout is where your marketing budget goes to live or die. Everything upstream — the ads, the listings, the partnerships — only pays off if the person finishes. A question in the wrong place is a silent cost you never see itemised anywhere.
  • You still get the data. Answers land on the booking, the guest and the guest record exactly as they would have if you had asked earlier. The gate does not know or care which side of payment the waiver was signed on.
  • And you can prove it either way. Run one version asking up front and one asking afterwards, and let the funnel settle it.

Offered after payment

The confirmation screen with a post-purchase add-on offer showing.

The easiest sale of the day.

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Your booking page

A fast, branded checkout you can run several versions of at once — and see which one actually sells.

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Tickets and pricing

Timed entry, tours and sessions, with pricing that moves by season, demand and how far ahead someone books.

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Integrations

Payments, ad tracking, email tools, and the tills running your café and shop.

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See it running on your own products.

Bring one activity, one ticket type and one price. We will show you what it looks like in a real checkout.

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